Cultivating a new apple variety we have little experience with is not without risk. We South Tyrolean producers are well aware of that but not discouraged from it. Because we would always like to be one step ahead in terms of varietal assortment and quality. We have cultivated a new club variety characterized by its bright yellow peel and an unusual aroma since 2017. yello®, a premium apple from Japan, however, is not easy to cultivate. But I (and a few others) have accepted this challenge.