A great new apple...

with a great history

When passion meets absolute quality, something extraordinary is bound to happen.

Discover the world of yello®

DID YOU KNOW?
The apple variety that gives life to yello® is Shinano Gold, which is native to Japan. It was born in the Nagano Research Centre in 1983 as a cross between a Golden Delicious and a Senshu.
Truly delicious!

Exotic, crisp and juicy...

but there’s far more to yello®, the unmistakable taste experience!

THE COLOR OF TASTE

a unique alabaster-yellow color
an intense, slightly exotic and tropical aroma
hints of pineapple, pear, lemon zest and honey all bursting through
a fine, compact flesh, exquisitely crisp and juicy
perfect with exotic spices, ginger, curry and chutney or with sweet-and-sour dishes as well as with veined cheeses or hard cheeses (Parmesan)

PRODUCT DESCRIPTION

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Goal: the best quality

Our farmers

The passion for working as apple growers is clearly noticeable among our farmers. With a lot of commitment and the right care, they ensure that the fruit trees bear abundant fruit for a long time and guarantee the best quality.

A chat with Hubert Steier yello®, our new premium apple. Cultivating it since 2017, at altitudes exposed to the sun and with large temperature differences between day and night in the autumn. Read more

A chat with Erwin Blaas Cultivating a new apple variety we have little experience with is not without risk. We South Tyrolean producers are well aware of that but not discouraged from it. Read more