Discovered in Japan and grown in South Tyrol - Südtirol: this is yello®, our new premium apple. Our fruit growers have only been cultivating it since 2017, at altitudes exposed to the sun and with large temperature differences between day and night in the autumn. This combination of factors gives it its unmistakable deep yellow colour. And how about the exotic taste? Truly impressive! However, it is demanding to cultivate and poses a real challenge for me and other fruit growers. Want to know more? Let me tell you.